While utmost priority is given to the quality and relevance of content, it is crucial that your content can be found by the target audience.
The internet is a very crowded place, millions of blog posts, articles, web pages, videos, infographics, and other forms of content are uploaded online every day. There is stiff competition for the attention of users in almost every niche you can imagine.
While there are billions of web pages on the internet, only a few web pages or websites get traffic. Websites that can rank high on the search engine results page (SERPs) get the most attention and hence the most traffic.
It is possible to get website traffic using pay-per-click advertising (PPC) however that source of traffic dries off the moment you stop paying.
That is why SEO (search engine optimization) is the best digital marketing strategy. You can learn how to write SEO-optimized content to improve its chances of ranking high on search engines.
Better still, you could seek help from SEO Content Writing Services providers. These are professional agencies specialized in helping businesses with SEO content including blog posts, web pages, press releases, articles, and many more.
Getting organic traffic is one of the most sustainable and cost-effective digital marketing strategies. This article will help you learn how to write content that ranks well on top search engines like Google, Binge, and Yahoo.
What is SEO writing?
It refers to the process of planning, researching, and writing content that ranks high on the search engine results page, the main goal is to rank on the first page of Google and other major search engines.
There is no magic formula for getting your blog posts to rank on the first page of Google and other search engines. If the Best SEO agency cannot guarantee such results.
We don’t know everything Google algorithms use to consider which web pages rank on top of search results for specific keywords. However, there are principles we can follow that’ll greatly increase the chances of ranking your content on the first page of Google and other major search engines.
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Principles to follow for writing articles that rank high on Google
1. Stay in the know
Major search engines like Google are constantly tweaking search algorithms to provide users with the most relevant search results and a seamless search experience.
Algorithms are updated to give priority to certain elements of SEO, for example, Google now penalizes websites that are not mobile-friendly, and low-quality backlinks (links from other websites to your website) can get your website penalized for spam linking.
There are several other things search engines consider while ranking websites; you must be always in the loop of such changes or updates, and make necessary adjustments to your website whenever required.
Knowing current SEO trends helps you to write SEO-friendly content.
2. Choose a topic
You cannot write content about just anything, choose a topic that resonates with your target audience. Search on platforms like Reddit, Quora, and Answer Public to find out some of the solutions your customers are searching for.
If you write about a topic that interests your audience, they’ll engage more with it through commenting and sharing. Such forms of engagement are great SEO boosters and will improve its ranking on search engines.
Read Also: Top 8 AI Tools That Boost Your SEO Performance
3. Find keywords
Keywords are search terms people use when looking for something online. Before you start writing any content, perform a thorough keyword research.
Tools like Google Keyword Planner, Ubersuggest, and Ahref can help you discover profitable keyword ideas to target. Once you have selected a couple of keywords to target, dig deeper to discover keywords with the lowest competition.
Incorporate the target keyword into the article by embedding it in the title and also including it among the first 100 words of the article.
4. Write for humans
Although you are writing content for SEO, search engine bots are not the ones going to read the content. Don’t focus too much on the search engine ranking and forget that you are writing for humans.
Your article, blog post, product description, and other types of written content pieces shouldn’t sound robotic. Make your content easy to read for humans by including subheadings and writing short sentences.
Every time users respond well to your content, it sends a good signal to search engine bots, and that improves its chances of ranking high.
5. Comprehensive and quality content
No matter the industry or niche, chances are you’ll have many competitors. To gain an edge over your competitors, make sure your content is of high quality. Include more information about the topic, just strive to give a comprehensive solution to your customer’s problems.
Conclusion
Writing content for SEO is not rocket science, it is a skill that can be learned by anyone. You just have to know the fundamentals of SEO, you can alternatively hire the best SEO agency online to help you with creating and publishing content that ranks well on search engines.