If you’re putting effort into your website but still not showing up on Google, there’s a good chance you’re making some common SEO mistakes. And when it comes to SEO in St. Pete, FL, those mistakes can mean the difference between getting found and getting buried.
At LUX Digital Marketing, we’ve seen businesses unknowingly sabotage their rankings with issues that are surprisingly easy to fix—once you know what to look for.
Ignoring Local Optimization
One of the biggest mistakes we see? Not tailoring content to your actual location. If your pages don’t mention St. Pete—or worse, if your business address isn’t consistent across online platforms—Google has no reason to connect you with local searches. Your SEO in St. Pete, FL, should be hyperlocal, from your website copy to your Google Business Profile.
Keyword Stuffing or Using the Wrong Keywords
We get it, keywords matter. But there’s a big difference between smart keyword use and cramming the same phrase 12 times into one paragraph. Even worse? Targeting terms that no one is searching for. We focus on real keyword research at LUX, using tools and data to find out what your customers are typing into Google right now.
Neglecting Mobile and Site Speed
Most users are searching from their phones, and if your site is clunky, slow, or hard to navigate, they’ll bounce fast. That hurts your rankings and your reputation. Google pays close attention to load times and mobile usability, so optimizing your site is a huge part of effective SEO in St. Pete, FL.
Weak or Generic Content
Google wants fresh, helpful, and relevant content. If your blog hasn’t been updated in a year, or your service pages are vague and bland, that’s a problem. Our Lux Scale Playbook includes consistent content creation that’s tailored to your industry and audience, so you stay visible and valuable.
Time to Clean It Up?
If any of this sounds familiar, don’t worry. Fixing your SEO is doable—you just need a team that knows what works. At LUX, we help businesses clean up their SEO and climb the rankings fast.
Call 813-856-5318 and let’s make sure your SEO in St. Pete, FL is helping—not hurting—your visibility.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a St. Petersburg SEO company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.