PPC, or pay-per-click, marketing, is an effective strategy for increasing visibility in search engine results and generating a healthy return on investment. Your brand can reap great benefits by enlisting the help of a skilled PPC agency in Dubai that can advertise with Google ads on your behalf. Still, not every agency succeeds in producing the desired outcomes. If you observe any of the following warning signs in the operations of your organisation, it may be time to think about making a change:
Lack Of Being Transparent
Clients hate it when you don’t tell them what’s going on. You should be worried if your agency isn’t being forthright about its strategy and budget. Their lack of candour usually suggests that they have something to hide.
Missing Monthly Reports on Progress
The customer and the agency both need to see progress reports every month. You should expect comprehensive campaign performance reports in the first week of every month as part of your PPC plan. In these reports, you should find an appraisal of the campaign’s shortcomings as well as suggestions for moving forward.
Ineffective Communication
It is critical that you and your digital marketing agency communicate well while they advertise on Google. You should receive frequent updates regarding the progress of your ads, including any modifications or outcomes. Your account manager’s lack of professionalism (i.e., not checking in with you for feedback or updates, or taking long to reply to your missed calls or emails) reflects badly on the agency.
Frequently Altering the Point-of-Contact
To get the best results, client-agency relationships need to be stable. These relationships and the project’s progress can be hindered by frequent changes in the point-of-contact. It may be time to seek out other options if the person you are supposed to communicate with keeps switching roles.
Absence of Brand Understanding
Advertising agencies that don’t take the time to learn your company’s values and industry will have a hard time connecting with your demographic. If you want to grow your brand, you can’t just mimic your competitors’ moves. The agency needs to find opportunities to fill voids in the market and use them to their advantage. In this way, they will gain and retain more clients with a higher satisfaction rate.
Absence of Initiative
Failures and mistakes are inevitable, but your agency should take measures to lower the likelihood of them. If there are any issues, they ought to let you know and offer fixes. Moreover, regular updates and adjustments should be made to campaigns depending on how well they are performing.
Lack of Progress in Company Expansion
The point of pay-per-click (PPC) advertising is to increase sales and expand your company’s reach, not merely to display adverts. Gaining traction for your company through these initiatives is highly improbable if they aren’t producing satisfactory ROI.
Read Also: Balancing Creativity and Efficiency in a Digital Marketing Agency
Struggling to Secure Extended Contracts
When an agency insists on a long-term contract, you should be suspicious. Be sure there is a provision in the contract that lets you back out at a later time. Before diving in headfirst, it’s smart to see how things work.
It may be time to look for a new digital marketing agency in Dubai if you observe any of these issues with your Google Ads Management. Get in touch with us and our specialists to get guaranteed conversion rates!