Today, Instagram is the king of the social media market, with over a billion personal users and over 200 million business users. It’s no wonder successful account owners are catching exponential business growth on this platform. Instagram is a must-have in any company’s marketing strategy, especially if its target customers are 18 to 35-year-olds. Today, every user aims to grow Instagram followers to achieve success. However, you can buy 10k Instagram followers UK. These followers can help you attract more organic followers. Let’s start discussing ten crucial points to start optimization and uses.
Create a feed
Instagram is a visual platform where users look at photos and decide whether to open a post. Graphic content is essential on Instagram, a key consideration for boosting your follower count.
Regardless of your brand, your Instagram feed should be stylish, on-trend, and capture your brand’s essence.
One tip for a consistent look across your feed: Always use your brand color in each new image, and try “trying” the post on the feed to see if it matches previous posts
Write a short description
A clear, concise, and informative profile description will make a strong impression on visitors and direct them to the destination you want them to go to—your YouTube channel, website, shopping cart, etc.
Utilize Instagram Stories Highlights to showcase your brand
Create brand hashtags
It’s a fact that hashtags are Instagram’s most powerful tool for helping people find your profile or photos. With the right hashtag strategy, your feed will attract many potential customers, new followers, and increased engagement. The platform allows 30 hashtags but uses up to 15-20. However, you can use a maximum of 30 hashtags in the post. But, use it sparingly because Instagram’s algorithm may flag your post as spam.
Create your own branded hashtags: A hashtag related to your brand name can make your content more impressive and create a community around your brand. Find a balance between popular search hashtags and your unique ones. If your message contains only general viral hashtags, your photos are unlikely to be found. And vice versa, using only your hashtags limits your ability to reach a wider audience. The optimal ratio is 20/80. 20% of your hashtags were popular, and 80% were essential to your message. It is advisable to use 8-10 hashtags in total.
Motivate audience with unique content
Creating unique and impressive content is crucial to Instagram’s success. Unique content is not just about boosting engagement but also about empowering your fans. In today’s customer-centric marketing landscape, more is needed for customers to receive a message and purchase passively. The most effective way to advertise is through authentic, two-way communication. By creating contests, involving customers in product development, and posting engaging content, a company can attract more followers, increase brand loyalty, and reduce marketing costs.
Use Instagram stories
Several recent studies from renowned experts in website and social media account promotion show that Instagram is an incredible tool for interacting with users. People constantly look at new photos and actively create their content: 67% of users regularly watch stories from accounts they follow.
An essential technique for making your story more attractive is showing the “human side” of the company. Regular videos answering customer questions or casual conversations with company employees work well here.
Use video publications
Today, more than 90% of companies use video in their marketing strategy, so anyone no longer disputes the ROI of video. The video format is more accessible than text publications, and it is easier to show all brand values. You can use many types of videos, including explainer, presentation, promotional, and entertainment videos. In addition to posting short videos and GIFs to your news feed, remember IGTV and the latest Reels features.
Fact: We did a slight investigation on our own Instagram account. We posted two types of the same content, video, and image, at the same time of day. We found that video content had a higher engagement rate (40%) than image content (20%). So, creating an informative video can keep your customers engaged and listen to your message until the end, and you have a better chance of converting visitors into sales.
Quality is more important than quantity
More than a beautiful Instagram feed is required to keep people returning to your website or searching for your social media profiles. Your content must satisfy their visual needs and offer them new knowledge and ideas. If you visit the same place day after day, your followers will get bored, so your engagement will stay high.
Focus on influencers
Influencer marketing is a powerful tool for confidently increasing your brand awareness. However, not all companies have a considerable budget to pay for mentions in posts by a blogger with an audience of millions. If you are a small business with a limited campaign budget, try to find support from micro-influencers in your crucial area. Micro-influencers are people with between 1,000 and 100,000 followers in a specific niche market and are usually exciting bloggers working on a particular topic.
Statistics show that the river of such authors can provide a higher level of engagement by about 2-3% than that of social media whales. The trick is that they actively promote their brand, create high-quality content, and personally answer questions from their followers. By partnering with influencers, your brand can reach the right audience and create a positive image among them.
Promote on other social media platform
If a company has accounts on different social media platforms like Facebook, Pinterest, X, etc., using social media management tools that integrate all the platforms into one is ideal. This process will save a lot of your time and effort. Posting the same image on Instagram, Facebook, and any other social media site with one click is always more timely than writing posts and photos on each platform separately.
Conclusion
Instagram will continue growing worldwide over the next few years. With a sensible investment in a marketing strategy on this platform, your business will be able to reach a large number of followers on Instagram and convert them into customers.