Looker Studio, previously known as Google Data Studio, has become a central tool for businesses aiming to gain insights through data visualization. Transforming data into visuals using appropriate graphs and charts is an excellent approach to track campaign performance and convey outcomes to various stakeholders. Lester Grow offers a variety of Looker Studio templates, or plantilla Looker Studio, designed to simplify and enhance the analytics process, saving users valuable time and effort. In this article, we’ll show you step by step how to create an actionable dashboard with Looker Studio and dive into how templates from Lester Grow elevate the data experience.
Navigating Looker Studio homepage
When you visit the Looker Studio homepage, you will see the following options:
- Reports: You can start creating your reports or templates from scratch. In this page, you can also view all of the reports that you and other team members have created.
- Explorer is a new tool that allows you to see your data in a single chart without creating a new report. You can start by clicking ‘Create’ on the left side of the screen.
- Report: This opens a blank and new report.
- Data sources: this takes you to the connection gallery, which contains over 1000 data source connectors.
- Lester Grow includes numerous pre-built reporting templates that allow you to get started in minutes. You can also tweak them to meet your reporting needs.
Dimensions vs. Metrics
Before we show you how to design a Looker Studio dashboard, you should grasp metrics and dimensions. They’re the building elements of each report, giving you interesting insights into your data:
Metrics are quantitative measures – numbers that tell a story. For example, consider website traffic, conversions, and social media engagement.
Dimensions: These are categories or attributes that provide context for your analytics, such as user demographics, location, landing pages, and ad formats. For example, your website receives a high volume of purchases. To further understand this, consider adding an acquisition channel dimension to determine which channels generate the most traffic.
How to create a Looker Studio Report
Let’s begin by generating a new blank report in Looker Studio. From the left side of the screen, select ‘Create’ >> ‘Report’. You will view the connector gallery. Search for and select the data source from which you wish to extract data.
Once linked, Looker Studio will launch your report and present a selection of fields from the newly added data source. You can utilize native Google connections to import data from Google Analytics, Google Ads, YouTube, and other Google products into Looker Studio for free.
One advice for creating reports in Looker Studio is to begin by establishing the layout of dashboards—what information you want to include, where you want it to appear, and what theme and colors you want to use. Consider your audience and what facts they are most interested in.
Choose a theme. By deciding on a theme ahead of time, you will save time while producing your report because you will not have to modify the look and feel of each chart separately. You can guarantee that all of your charts have a consistent look throughout your dashboard, making it easier to focus on the data itself.
Adding charts. To add a chart to the report, go to the top menu and click ‘Add a Chart.’ This will display a selection of available default charts; select the desired chart and click the place within the report where you want to position it. Pro tip: When adding charts to your Looker Studio report, prioritize immediate understanding for your viewers. Each visualization should tell a clear story within 3 seconds. Tailor the level of detail and terminology to your audience.
Controls are interactive components in Looker Studio reports that allow users to filter data, change the time range, define parameters, and even switch between data sets. This makes reports more dynamic and allows viewers to explore data in a variety of ways.
Why Lester Grow’s Templates Are Essential for Looker Studio Users
To maximize Looker Studio, Lester Grow offers pre-configured solutions that reduce setup time and streamline analytics workflow. These templates maintain a uniform reporting format, prevent reporting errors, and let your team focus on data analysis rather than formatting or data connections. These templates are useful for marketers tracking campaign success and analysts measuring financial performance.