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BEOM: Gurugram-Based Fashion Startup Brings Cultural Charm to Modern Wardrobes with Ethnic Fusion Co-ords

Techno Tricks, May 2, 2025

Gurugram, India – Known for championing India’s cord set revolution, BEOM now adds a new dimension to its offering with a standout collection of ethnic fusion co-ords. This line beautifully blends traditional Indian aesthetics with contemporary silhouettes, making it a go-to choice for modern women who want their style to reflect both heritage and individuality.

A New Age of Ethnic Wear

Gone are the days when ethnic meant ornate or overly formal. Today’s woman looks for versatility, comfort, and statement style in one outfit—and that’s exactly what BEOM’s ethnic fusion co-ords deliver. These sets reimagine traditional prints, motifs, and cuts into modern coordinates perfect for festive brunches, cultural events, intimate gatherings, and even daily wear.

Whether it’s an ikat-inspired top with tailored pants or a bandhni blouse paired with a flowy skirt, every piece is crafted to offer cultural flair with a modern fit.

Traditional Design, Modern Execution

At the heart of BEOM’s innovation is its fully in-house manufacturing unit in Gurugram, where a team of over 80 expert tailors crafts each garment with care. From sourcing fabrics to the final stitch, every part of the process is managed internally—allowing BEOM to offer a superior product that lives up to the brand’s reputation as a quality-first cord set manufacturer.

The ethnic fusion line reflects BEOM’s ability to evolve with fashion while remaining rooted in Indian craftsmanship. Fabrics include hand-feel cottons, soft viscose blends, and breezy linens—all breathable and season-appropriate.

Standout Styles for Every Occasion

BEOM’s ethnic fusion co-ords are designed with versatility in mind:

  • Printed peplum tops paired with dhoti pants

  • Short kurtas teamed with ankle-length trousers

  • Flared sleeves with heritage-inspired embroidery

  • Subtle foil prints and mirror work for festive-ready looks

These designs cater to both everyday styling and semi-formal occasions, offering a refreshing departure from traditional heavywear.

Crafted for the Confident Indian Woman

This collection embodies BEOM’s understanding of today’s Indian woman—confident, culturally aware, and effortlessly stylish. The fusion co-ords are easy to wear, comfortable for all-day dressing, and chic enough to carry you from a morning mehendi to an evening party.

With silhouettes that flatter a variety of body types and styles that blend east and west, BEOM’s ethnic co-ords help women embrace their roots without compromising on modern aesthetics.

Accessible Style with a Homegrown Soul

BEOM’s ethnic fusion co-ords are available on India’s leading marketplaces including Myntra, Flipkart, and Amazon, as well as through the brand’s official website www.beom.in. Every piece is conceptualized, designed, and shot in-house—ensuring the BEOM experience is as seamless as its styling.

About BEOM
BEOM is a Gurugram-based women’s fashion startup best known for its designer-quality cord sets for women, including contemporary collections like ethnic fusion co-ords. With a vertically integrated production unit and a young, trend-driven design team, BEOM brings fresh drops every season that celebrate India’s cultural diversity through modern silhouettes. BEOM proudly manufactures all its garments in-house, delivering authenticity, quality, and creative flair in every piece.

Website: www.beom.in
Marketplaces: Myntra, Flipkart, Amazon
Contact: Rahul Kumar – contact@beom.in

 

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